Guerrilla Marketing
With many businesses finding themselves forced to cut costs, the smarter ones are turning to new and innovative ways of getting their message out their. Guerilla Marketing is a low cost high impact form of marketing which regretfully Ireland has never truely taken on board, but i can see in the current times it becoming more prevalient.
Found on Trend Hunter, here are my two favourite Guerilla Marketing camapigns:
Best Ever Anti Smoking AD
Raising Awareness
At the moment i’m working on a killer Guerilla marketing campaign, hopefully as effective as the above ones but for a large commercial entity. Actually to be honest, were building the campaign and later we’ll choose the client, i have a few in mind. The more i get into the mind set of a Guerilla the more i begin to think – is traditional marketing dead?
http://www.fiscalstudent.com/ said
am April 23 2009 @ 1:14 pm
In my opinion not for the foreseeable future, can you see the Superbowl being replaced as the biggest advertising event in the world??
Also while I think the above ads are very creative I don’t think the average person after their weeks work wants to feel guilty while doing their shopping.
Ronan said
am April 23 2009 @ 1:22 pm
Well the superbowl might not be replaced in terms of being the biggest event. I think its fair to say it already has been replaced in terms of delivering value for money invested. Dot coms used to advertise in the superbowl during the 90s boom, just because its big advertising doesn’t mean its a good idea.
Totally agree that you wouldn’t want that ad in your trolley and a supermarket would never allow you to place it, but as advertising goes its an incredible campaign – because it has the perfect elements. Shock value, memorable, actionable and opens WOM.
FiscalStudent said
am April 27 2009 @ 12:04 am
I do not believe that companies would spend the vast quantities of money they do on superbowl advertising if they did not think they were getting value for money.
Ronan said
am April 27 2009 @ 9:43 am
It would essentially depend on the desired outcome of the advertising. You might get instant eye balls but no-one could argue that Superbowl Advertising offers a high ROI – as in it might be great for brand recognition but the likely hood of changing 5million dollars worth of customers habits to drinking a particular brand of beer or cola. Compare that to a guerilla approach of spending the same 5million on pretty models going into bars, chatting up people and buying them a drink of that brand – without mentioning they are related to the brand. Which do you think has the better ROI?
Value for money is fairly irrelevant in marketing i believe. The basics are to bring in business for less than that business earns, but the smart marketeers ask how high is high in relation to ROI.
If the cliche in offline marketing is that 50% of marketing spent is wasted but they don’t know which half… then what would happen if you could measure the results and trim the fat. Not just double profits but exponential growth.