I recieved a fax this evening from a label trying to promote their new single “Urban Angel – Poison Love”. Now i understand that some labels have a tight budget but this one takes the biscuit. At the bottom of the press release it asked me to go to a site and PAY to download it. What are the PR department thinking?? Most record labels send out Promo’s, which can be pricey to post out – espically if its a double vinyl. Some even give you an address to download the tracks, i think that’s fair enough saves me space and mother earth cause not every track is a hit.

The idea behind Promo’s is that punters hear them out in the club, associate them with a fun night out and hopefully go looking for the track. Its rare a club gig goes by when punters don’t ask for the names of tracks played, to me its the ultimate compliment – i even carry a little tear away pad to write them down for them. But its its fair to say this track will never ever reach my ears, what counter productive marketing, the label set the track up to fail.