Nowadays pets are big business and pet owners are willing to lavish big money on their pets. I was delighted to hear this evening on the radio, friend, business personality and travel journalist, Karen Creed, talking about her latest project. Characteristically entitled the Ruff Guide, Karen has teamed up with Pedigree® to Publish a Guide to for Dog lovers to take weekend breaks and bring their beloved family member with them. It tells you where to go for great wakls and what pet friendly hotels Better still they are giving away the guide free of charge.

To get a free copy of the JointCare+ RUFF GUIDE, you can write to: Pedigree JointCare+ RUFF GUIDE, PO Box 7808, Dun Laoghaire, Co Dublin or e-mail JointCare(at)edelman.com.

Congrats to Karen on her success and it got me thinking about how pet products has become such an emerging business, with massive potential. Take Mollys.ie, under the leadership of entrepreneur Claire B (another entrepeneur who i have the privlidge of calling a friend), which in the past two years gained huge success and a loyal clientel. In a business where the customers are buying a product that must be filled with love, it’s not a business that you can throw money and make a success – i think you’ll all agree the labour of love shines through when you look at Mollys.ie or visit their store.

Its a dogs life and its great to see some of their loving owners have their more than over due success.