It’s all about finishing

Seth Godin, One of my favorite marketeers and “the Ultimate Entrepreneur for the Information Age” according to Business Week gave a talk about the importance of getting to the finish.

It got me to think about why I’m an obsessive finisher. If I sit down to watch a movie and it’s the worst in the world, I’ll sit through it. I don’t own a TV for one simple reason – If I start watching a program I’ll stay there till its done but if I don’t start watching it, i’ll never miss it.

Being an entrepreneur is easy, you get an idea, develop it and build the business. It’s the building the business part that tends to get everyone caught up, “The Resistance” as Seth calls it in his video. So focus on what needs to be done to get you to your finish line, in time everything else will take care of itself.

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