Saw this on Rick O Shea’s blog and it got me thinking about Seth Godin’s recent post on how sometimes things are broken on purpose.

Ireland has become boring, advertising is boring, people are doing boring things and when anything comes up that’s not boring it gets talked about:

Photo with thanks to Radar

Therefore the apparent “lost in translation” sign probably has a higher pull / return rate for its owners than just another boring sign that says how boring there service is. I’m not saying bad connintations are a good way to get business – but doing anything to stand out from the crowd is better than not being seen at all!