How to Write Great Sales Material

Jay Abraham is another of my marketing / Business Hero’s. His method of doing business has created BILLIONS of additional revenue for his clients and, to me, his most important gift is how he simplifies the business process. There’s no rocket science, just well thought out common sense.

In this part of his seminar speech on copy writing he give amazing insight into how he goes about getting to the core of what people really think / want from a product.

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