One questions wanna be entrepreneurs always ask is “how do i identify the perfect product” to start a business around.

If you’ve decided to make the leap and start a business, but have yet to decide on the “perfect” idea, your about to find out there is no “perfect” idea’s just good ones – all of which need a lot of work to make them great.

But for those of you who are looking for idea’s here’s a few questions to get you started:

1. Can you solve a problem or even lessen the impact a problem causes?
2. What do you find really annoying, could you find a way to make it less annoying?
3. Is there a way you can save people time, effort or energy?
4. What are people doing successfully and making money from – and how can i improve it? I love this one, if your completely stuck for idea’s go travel to some wierd and wonderful places – i guarantee if you have your eyes open idea’s will fall into your lap. If you’ve never been outside Europe / America, get yourself a plane ticket – in the Medieval times travel was considered an education unto itself.

Another important part about finding the “perfect product” is that it has to be something you can get passionate about, without passion you’ll fall at the first hurdle. Just because its a good idea, doesnt mean its a good idea for you to take and run with.

Remeber the questions you ask yourself will steer the answers that you think up. Anything can be achieved if you put your mind to it and work hard enough. So when asking questions a key point is to state them in the positive! This is a key way to program your mind for success, if you ask yourself why can’t you do something it is programed to tell you why you can’t. If you ask yourself how can you it is programed to give you idea’s about how you can.

Often when i bounce idea’s off friends they say stupid things like – “sounds good but if it was such a great idea surely someone would have done this before!” (Although in the last few years people that know the businesses i own know better than to throw this one out). If you suffer from this see the below video, which i saw today and found totally inspiring.