Conversion Optimization Talk at the Athlone Conference 2011

Recently I was asked to speak at the Athlone online business conference on conversion optimization and converting online traffic to sales, below is my talk from the conference and the Q&A session at the end.

The talk focuses on the basics of online business and how to use data to work out conversion rates, then implementing an equation to make the requirement of a “marketing budget” a thing of the past as the marketing cost becomes a variable sunk into the sale price on each unit sold.
Ronan athlone presentation 21.6

2 Responses to Conversion Optimization Talk at the Athlone Conference 2011

  1. Keith says:

    Great talk Ronan, but more importantly; solid information, well done.

  2. Paul says:

    Great tips there Ronan. Thanks for sharing ! and yes more people should use _gaq.push([‘_trackPageLoadTime’]);

    Paul

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