This Video is a perfect demonstration of how perception and wording can create two completely different experiences.

Social Dynamics is a key important area which i believe everyone should get a handle on. David DeAngelo’s field is PUA (pick up artist or dating coach) but his information can be carried and used in many business and personal circumstances.

Visualise the two perceptions of the two same exact images in this video to see what i mean.

Photo Taken at Oxygen 08

(For those not from Dublin - Gourmet Burger is a well known Dublin restaurant that serves fancy high quality burgers and Abrakababra is a fast food chain.)

Sorry folks blogging has been slow as of late. Thought i’d make a mini post just to keep everyone upto date.

Next Dublin Media Centre DJ course Starts this Sat, ment to post on this but it was literally sold out the day after we announced it - so didnt see the point. info@stardjs.ie for info on my next course and to get on the waiting list for it. Might Consider doing one in the Portloaise area if there’s demand, will still be through DMC but looking at how far some people travel for this months course it might be be worth looking into.

Twittering has been slow, i’ve become more of a twitter spectator as of late. Will get more active as i’ve implementing some time saving ideas next week. www.twitter.com/ronanob - If your on twitter add me.

Jobs in Laois? If you know anyone looking jobs in Laois for Sales / Admin i’m looking for people at the moment so send CV’s here if you know anyone looking - Would be much appreciated.

It’s official, St. Patricks day - generally assumed to be the 17th of March has been moved to the 15th due catholic church authorities not wanting it to fall in their holy week.

Had an interesting discussion today. Was querying the validity of offering free delivery over charging for it. Its something i probably should have give much more thought into when launching IrelandCostumes.com but since personally i hate tricky charges that end up winding up the end total when shopping online - i made a hasty choice to offer free shipping. Ok so by “free” it is factored into the price - but at least unlike some of our competitors (who charge 27 Euro to deliver - even if the item doesnt cost as much as the shipping!!!) i felt customers would get a upfront view of the costs.

Then this morning Alan Keane Co-founder of Cubic threw me an analogy that made my head spin and had me in an instant (in a kinda of Satori moment) completely change my mind.

“Have you ever heard of someone tell you their flight only cost 1 Cent with Ryanair? Well they actually paid 50quid ish in taxes, but all they think the flight cost was 1 Cent. Yeah there were other costs - but in their mind they were for other things” said Alan. And it makes sense.

So i chewed it over for a while, i’d rarely pay postage for a low ticket item like a DVD, but then again postage for these items is cheap and rarely via registered postage etc; but then somewhere like E-bay i’d expect to pay the postage and packaging. It all comes down to meeting unconcious customer expectations. Keep low ticket items, with low shipping costs free. Keep high ticket items (350+ Euro) free. And make medium ticket items (20 - 349Euro) at a reasonable, easy to understand fee, that encourages buying more items to divide the per unit cost of shipping and encourages WOM (Word Of Mouth) marketing.

So it’s been decided IrelandCostumes will change over to item price plus a fixed shipping cost in Jan. That way for price comparing customers out there its first glance cheaper and then better postage rates too should pulling in more multiple item orders.

I never thought i’d be writing about politics here, but i’m been fed up of hearing about the Mahon Tribunal.

Bertie is the Elected leader of Ireland and what people don’t seem to understand that he’s like the CEO and Entrepreneur of our country. For me running a buiness is 24/7, even when your not working your brain is chewing over things and often i’d wake up in the middle of the night with an idea or solution to a problem related to the business.

So surely the countries leader, when he should be chewing over idea’s to improve the country, which is heading towards a down turn in the economy; rather than thinking about his job he is preparing for and worrying about himself (or a stupid tribunal which ever side your inclined to). Yes technically he may have done something wrong. The figures arent huge and at the time it wasn’t that abnormal. Lawyers are creaming it in and the country is suffering because of it. Has anyone thought to do a tax payers opportunity costings?

Just occured to me its nearly impossible to get a Dell laptop with a built in web cam, but the average phone is capable of making of video calls. Shouldn’t this be an essential feature nowadays? or is it a case that some people dont wanna be seen when they communicate?

Just an off the wall thought really.

The Snowman Film with Craig Doyle (from the BBC) narrating will be in the National Concert Hall from 16th of December to the 4th of Jan.

Irelandcostumes.com will be supplying the costumes.

So the coke ad is on Tv and the Christmas parties have started… And already im already i’m feeling really seasonal, following a great start to the season in The Full Shilling Finglas…

Bring on the silly sessions…

The unfortunate decision has been made to close down CheapChat.ie one of my business in the telecom sector. The business has been coasting along for some time now and although it has been breaking even, its future isn’t bright with the new technology that is coming online in the next few months, which will offer much better rates.

I’m deeply sorry to be letting down my loyal base of existing customers, who’s custom is most appreciated. CheapChat.ie will cease service on the 4th of november.

Sister company CheapChatUK.co.uk will continue to operate and there are some plans in the near future to improve the service further.

It’s wierd the way when one door closes another one opens and in the next few weeks i’ll post on another new little business venture which is planned for launch in November.