Comments on: Guerrilla Marketing http://www.ronanobrien.info/guerrilla-marketing/ An Irish Entrepreneur's about Business Blog Wed, 12 Oct 2011 18:58:47 +0000 hourly 1 http://wordpress.org/?v= By: Ronan http://www.ronanobrien.info/guerrilla-marketing/comment-page-1/#comment-13576 Ronan Mon, 27 Apr 2009 08:43:01 +0000 http://www.ronanobrien.info/?p=396#comment-13576 It would essentially depend on the desired outcome of the advertising. You might get instant eye balls but no-one could argue that Superbowl Advertising offers a high ROI - as in it might be great for brand recognition but the likely hood of changing 5million dollars worth of customers habits to drinking a particular brand of beer or cola. Compare that to a guerilla approach of spending the same 5million on pretty models going into bars, chatting up people and buying them a drink of that brand - without mentioning they are related to the brand. Which do you think has the better ROI? Value for money is fairly irrelevant in marketing i believe. The basics are to bring in business for less than that business earns, but the smart marketeers ask how high is high in relation to ROI. If the cliche in offline marketing is that 50% of marketing spent is wasted but they don't know which half... then what would happen if you could measure the results and trim the fat. Not just double profits but exponential growth. It would essentially depend on the desired outcome of the advertising. You might get instant eye balls but no-one could argue that Superbowl Advertising offers a high ROI – as in it might be great for brand recognition but the likely hood of changing 5million dollars worth of customers habits to drinking a particular brand of beer or cola. Compare that to a guerilla approach of spending the same 5million on pretty models going into bars, chatting up people and buying them a drink of that brand – without mentioning they are related to the brand. Which do you think has the better ROI?

Value for money is fairly irrelevant in marketing i believe. The basics are to bring in business for less than that business earns, but the smart marketeers ask how high is high in relation to ROI.

If the cliche in offline marketing is that 50% of marketing spent is wasted but they don’t know which half… then what would happen if you could measure the results and trim the fat. Not just double profits but exponential growth.

]]> By: FiscalStudent http://www.ronanobrien.info/guerrilla-marketing/comment-page-1/#comment-13575 FiscalStudent Sun, 26 Apr 2009 23:04:40 +0000 http://www.ronanobrien.info/?p=396#comment-13575 I do not believe that companies would spend the vast quantities of money they do on superbowl advertising if they did not think they were getting value for money. I do not believe that companies would spend the vast quantities of money they do on superbowl advertising if they did not think they were getting value for money.

]]> By: Ronan http://www.ronanobrien.info/guerrilla-marketing/comment-page-1/#comment-13552 Ronan Thu, 23 Apr 2009 12:22:58 +0000 http://www.ronanobrien.info/?p=396#comment-13552 Well the superbowl might not be replaced in terms of being the biggest event. I think its fair to say it already has been replaced in terms of delivering value for money invested. Dot coms used to advertise in the superbowl during the 90s boom, just because its big advertising doesn't mean its a good idea. Totally agree that you wouldn't want that ad in your trolley and a supermarket would never allow you to place it, but as advertising goes its an incredible campaign - because it has the perfect elements. Shock value, memorable, actionable and opens WOM. Well the superbowl might not be replaced in terms of being the biggest event. I think its fair to say it already has been replaced in terms of delivering value for money invested. Dot coms used to advertise in the superbowl during the 90s boom, just because its big advertising doesn’t mean its a good idea.

Totally agree that you wouldn’t want that ad in your trolley and a supermarket would never allow you to place it, but as advertising goes its an incredible campaign – because it has the perfect elements. Shock value, memorable, actionable and opens WOM.

]]> By: http://www.fiscalstudent.com/ http://www.ronanobrien.info/guerrilla-marketing/comment-page-1/#comment-13551 http://www.fiscalstudent.com/ Thu, 23 Apr 2009 12:14:37 +0000 http://www.ronanobrien.info/?p=396#comment-13551 In my opinion not for the foreseeable future, can you see the Superbowl being replaced as the biggest advertising event in the world?? Also while I think the above ads are very creative I don't think the average person after their weeks work wants to feel guilty while doing their shopping. In my opinion not for the foreseeable future, can you see the Superbowl being replaced as the biggest advertising event in the world??

Also while I think the above ads are very creative I don’t think the average person after their weeks work wants to feel guilty while doing their shopping.

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