With many businesses finding themselves forced to cut costs, the smarter ones are turning to new and innovative ways of getting their message out their. Guerilla Marketing is a low cost high impact form of marketing which regretfully Ireland has never truely taken on board, but i can see in the current times it becoming more prevalient.

Found on Trend Hunter, here are my two favourite Guerilla Marketing camapigns:

Best Ever Anti Smoking AD

Raising Awareness

At the moment i’m working on a killer Guerilla marketing campaign, hopefully as effective as the above ones but for a large commercial entity. Actually to be honest, were building the campaign and later we’ll choose the client, i have a few in mind. The more i get into the mind set of a Guerilla the more i begin to think – is traditional marketing dead?